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    <loc>https://www.lifelineprotective.org/home</loc>
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    <lastmod>2021-11-24</lastmod>
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  <url>
    <loc>https://www.lifelineprotective.org/motorsports</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-23</lastmod>
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      <image:title>Motorsports - Motorsports</image:title>
      <image:caption>For decades, the extreme dangers of motorsports have been a proving-ground for protective gear. High-speed crashes almost always come with a risk of very serious or life-threatening injury. While professional motorsport athletes accept this danger with their eyes wide open, it isn’t only this population that is at risk. Today, according to the NHTSA, motorcycle accidents on public roads in the United States injure or kill more than 100,000 people a year and riders are 29 times more likely to die in an accident than a passenger of other types of vehicles. While reliable statistics on scooters and mopeds are less available, with electric-powered bicycles having their largest year of growth ever, more first-time cyclists are zipping through busy city traffic around the world. Much of the public safety attention is focused on improvements in helmet protection, but lightweight body armor is also critical to the health and safety of riders. However, as in extreme and team sports applications, rigid armor that provides excellent impact protection can be intrusive to riders and impede their movement, which actually can increase their chance of accident. Further, its invasive nature can lead to the worst safety behavior possible— using no protection at all.  That’s why the combination of shock absorption technology in materials like D3O— which remain flexible and supple in general use and only become rigid at the time of impact— have provided a significant advancement in armor protection, while also allowing for highly-calibrated health sensors to be embedded in the material. This allows for real time medical diagnosis of injury, without compromise.</image:caption>
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  <url>
    <loc>https://www.lifelineprotective.org/military</loc>
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    <lastmod>2021-11-23</lastmod>
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      <image:title>Military - Military</image:title>
      <image:caption>In the 1970’s, the broad study of injuries obtained on the battlefield led to one of the most used parameters that determine the severity of trauma: the Golden Hour.  R. Adams Cowley is credited with promoting this concept, first in his capacity as a military surgeon and later as head of the University of Maryland Shock Trauma Center. However, there is evidence that the concept of the "Golden Hour" may have been derived from the French military’s data from World War II. According to Cowley, "There is a golden hour between life and death. If you are critically injured you have less than 60 minutes to survive. You might not die right then; it may be three days or two weeks later— but something has happened in your body that is irreparable.” Today, time to treatment remains the most critical determination of life or death for military personnel during active combat. However, it is now measured in minutes and seconds, as military personnel face increasingly-dangerous weapons and combatants. Advancements in field hospital and surgical operations have led to enormous improvements in casualty outcomes, but nothing provides faster, more accurate and precise diagnostic data than connected body sensors, which can record and transmit medical information in real time.  That’s why Lifeline™ is partnering with the U.S. Navy Seals division to develop and test a base layer of clothing, worn under military-approved combat gear, to combine time and life-saving medical technology to aid field doctors in the heat of combat. These wearable devices are one part of a multi-layered approach that will help keep troops safer and bring them home faster and healthier.</image:caption>
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  <url>
    <loc>https://www.lifelineprotective.org/law-enforcement</loc>
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    <lastmod>2021-11-23</lastmod>
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      <image:title>Law Enforcement - Law Enforcement</image:title>
      <image:caption>Local police departments are under pressure to change the way they interact with the public, which will help prevent unnecessary physical harm to citizens and members of the force, alike. Better training and policing techniques are central to positive change, but by reducing the fear of personal injury, officers are more likely to exhibit the patience required to de-escalate confrontations and meaningfully reduce the incidence of violence. Lifeline™ is using its experience with extreme athletes to help. It has been shown that by creating a sense of greater physical safety in athletes leads to a more relaxed physical state and clearer mental focus, which helps prevent accidents and mistakes in the first place. We believe the same will be true for police officers and security guards, by reducing the natural fight or flight state ever so slightly. Because small changes in safety can lead to big changes in outcomes— something that benefits everyone and society at large.</image:caption>
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  <url>
    <loc>https://www.lifelineprotective.org/sports</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-23</lastmod>
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      <image:title>Sports - Sports</image:title>
      <image:caption>Lifeline™ was founded by an extreme athlete, with the needs of all athletes in mind. The number of sports-related injuries has been on the rise, and severe injuries have also been increasing, as extreme sports like mountain biking, motocross, helicopter skiing and skateboarding have become more mainstream. But it’s not just the thrill-seekers who have been pushing the limits of their skills and safety. Team sports, like American football and ice hockey, have also been growing in popularity, which presents new safety and health concerns both to the professionals and the youth athletes alike. Much of the focus has been on the dangers of concussions and brain injury— and the need for better helmets and new league rules that provide improved protection. However, impact trauma to the rest of the body has also become more serious, while solutions are slower to be developed. The first step in addressing this trend is better training techniques that help avoid injury in the first place— followed by better protection, to reduce the chance of serious injury when impact cannot be avoided. Better training techniques, supported by wearables that record data about an athlete’s movements and actions, are beginning to embed real science and data into injury prevention and care. This information, collected and cross-reference, offers real advancements in improving athletic performance and longevity. But athletes learn by action, which inevitably leads to falls and injuries. Lifeline™ is designed with multi-variable and complementary technology that protects athletes with best-in-class material science, captures the specific location and health impacts of injury through sensors embedded in the protective clothing and gear, while being able to transmit the location and condition of an injured athlete, in order to get the right help to the right place in time to reduce trauma, or even save life.</image:caption>
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  <url>
    <loc>https://www.lifelineprotective.org/extreme-sports</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-23</lastmod>
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      <image:title>Extreme Sports - Extreme Sports</image:title>
      <image:caption>Lifeline™ was founded by an extreme athlete, with the needs of all athletes in mind. The number of sports-related injuries has been on the rise, and severe injuries have also been increasing, as extreme sports like mountain biking, motocross, helicopter skiing and skateboarding have become more mainstream. But it’s not just the thrill-seekers who have been pushing the limits of their skills and safety. Team sports, like American football and ice hockey, have also been growing in popularity, which presents new safety and health concerns both to the professionals and the youth athletes alike. Much of the focus has been on the dangers of concussions and brain injury— and the need for better helmets and new league rules that provide improved protection. However, impact trauma to the rest of the body has also become more serious, while solutions are slower to be developed. The first step in addressing this trend is better training techniques that help avoid injury in the first place— followed by better protection, to reduce the chance of serious injury when impact cannot be avoided. Better training techniques, supported by wearables that record data about an athlete’s movements and actions, are beginning to embed real science and data into injury prevention and care. This information, collected and cross-reference, offers real advancements in improving athletic performance and longevity. But athletes learn by action, which inevitably leads to falls and injuries. Lifeline™ is designed with multi-variable and complementary technology that protects athletes with best-in-class material science, captures the specific location and health impacts of injury through sensors embedded in the protective clothing and gear, while being able to transmit the location and condition of an injured athlete, in order to get the right help to the right place in time to reduce trauma, or even save life.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lifelineprotective.org/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-23</lastmod>
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      <image:title>About Us - Who we are.</image:title>
      <image:caption>In 2021, our founder, an avid downhill mountain biker, experienced the crash of his lifetime. Riding with a partner in a remote mountainous region, he was thrown over his handlebars into a wooded area. Even though he was wearing some of the top-of-the-line protective equipment, like armored kneepads, a neck brace and a carbon fiber full-face helmet with MIPS technology, he still suffered multiple injuries that landed him in the emergency room. While his fractures and contusions quickly healed, he wondered what might have happened if thing had been worse. While recovering from his injuries, the idea for Lifeline appeared. What if you combined material science that maximized impact protection with sensors that could record and diagnose traumatic injuries and make them available to emergency responders and emergency room physicians? This combined with the ability to transmit location and health data instantaneously, would save valuable time in receiving the most precise medical data that could help save someone’s life. Today, with the help of our partners, that dream is becoming a reality.</image:caption>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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